AI Insights · Timothy · October 2025
Top Personal Finance Apps in South America: Q3 2025 iOS Insights
Explore the performance trends of the top 5 personal finance apps on iOS in South America during Q3 2025, focusing on downloads, revenue, and active users.
In the third quarter of 2025, several personal finance apps stood out on the iOS platform in South America. Here’s a closer look at the performance of the top five apps based on data from Sensor Tower.
Mobills - Budget Planner from Toro Investimentos Ltda. saw a fluctuating trend in weekly revenue, peaking at about $19.7K in early August and ending the quarter around $13.3K. Downloads showed a decline from 10.7K at the start of July to 8.4K by the end of September. However, weekly active users remained robust, ranging between 268K and 321K throughout the quarter.
Organizze Budget Planner exhibited a consistent revenue stream, maintaining around $8K to $9K weekly. Downloads were relatively stable, averaging just over 1K, while active users ranged from 22K to 32K.
Splitwise showed steady weekly revenue with minor fluctuations, reaching a high of $8.3K in late September. Downloads and active users remained consistent, with downloads peaking at 7.4K in late July and active users increasing to nearly 246K by the end of the quarter.
Minhas Economias experienced modest revenue, peaking at $2.1K in early September. Downloads were generally low, with a high of 978 in early July, while active users maintained a steady presence, peaking at 56.9K in early September.
Lastly, Minhas Finanças | Pessoais showed a gradual increase in revenue throughout the quarter, ending with approximately $1.4K. Downloads were steady, averaging around 700, while active user data was not available.
For a deeper dive into these trends and more insights, visit Sensor Tower's platform.
